Logos
Please review the legal trademark language required when using the logos below.
SVG logo format: This file type allows for editing, resizing and transparency. They are typically used for small icons but are great when used on websites as they maintain high quality no matter what the size and you can add code to change the colours.
PNG logo format: A PNG is perfect to place in your PowerPoint presentations or on social media graphics. They also have the added advantage of transparent backgrounds for placement on backgrounds that have colour.
Primary logo
At the core of the visual guidelines is the GreenShield logo. The proper use of the logo encourages a consistent brand voice and appearance across all media. The logo mark and its defined relationships must never be altered or modified in any way. The wordmark can never live without the shield, but the shield can live without the wordmark. The approved colour combinations are shown below.
Shield
The shield forms a direct visual connection to the primary logo mark's namesake, GreenShield. It also conveys a feeling of trust and protection. The shield icon can be used selectively as a flourish on a page when the full primary logo mark is not needed. It can also be used on digital applications such as favicons and as an app icon.
Clear Space
The GreenShield logo mark looks best when surrounded by a safe zone to protect its legibility. The clear space is determined by the width space between the icon and logotype as shown. Minimum sizing for screen assumes high-resolution (2x, Retina, etc.) screen usage such as those found on mobile devices and modern desktop computers.
Lines of business logos (LOB)
Under the GreenShield banner, we have three main lines of business: Insurance, Health, and Administration. GreenShield Cares is also a part of the GreenShield family. For maximum colour contrast, each line of business lockup and icon consists of two colours, our primary green and the assigned LOB colour. The two-colour LOB logos should always sit on a white background to meet AODA compliance. If the LOB logo needs to sit on a solid colour, then the logo must be reverse (all white).
GreenShield Pride logo
GreenShield+
GreenShield+ is a personalized, engaging, and simplified health care journey with unprecedented levels of end-to-end integration. It’s the seamless digital health care experienc. The logo mark and its defined relationships must never be altered or modified in any way. The wordmark can never live without the shield and plus. The logo must follow the same colour variations and rule sef the parent Greenshield enterprise logo.
Products and services
GreenShield Pharmacy and GreenShield Specialty Pharmacy logos are to be used for all marketing materials that highlight its services. GreenShield for Small Business is a service partnership between GreenShield Administration and GreenShield Insurance, laddering up to GreenShield Enterprise and representing the grey colour aligned to GreenShield Administration.
GreenShield campaign slogan
Campaign slogan can be used on all GreenShield Enterprise marketing materials. You may use this as a headline, beside the logo or in the footer. Must include the TM at all times. If the tagline is used with the GreenShield logo it must look like the example attached. You can find this located in the logos folder Sharepoint.
GreenShield Businesses
In order to build and maintain brand equity in the GreenShield name and in our GreenShield companies, we have created a series of logos with the endorser line of “By GreenShield” signaling both the individual brand and the full support and resources of GreenShield for a unified approach to how we do business.
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DISCLAIMER: Use of these logos is not mandatory. If you want to use them, you need to include a legal disclaimer in every instance.
click here for legal copy
