Colours

These sample color palettes are organized into two folders: primary and secondary.

Primary palette

GreenShield has four active brand colours: Green is used predominantly as our primary logo on a white background.  Our primary green also accompanies the line of business colour palette.

Green

Colour copied

HEX

RGB

CMYK

PANTONE

00544E

00 / 84 / 78

100 / 45 / 65 / 35

330 C

Colour copied

TINT

15%

Colour copied

TINT

30%

Dark Green

Colour copied

HEX

RGB

CMYK

PANTONE

00373A

00 / 55 / 58

100 / 55 / 60 / 55

547 C

Colour copied

TINT

15%

Colour copied

TINT

30%

Light Blue

Colour copied

HEX

RGB

CMYK

PANTONE

9DC6D7

155 / 200 / 215

40 / 10 / 10 / 00

291 C

Colour copied

TINT

15%

Colour copied

TINT

30%

Secondary palette

GreenShield has four line of business colours: Green Insurance: Communicates growth, positivity, and intelligence.  Blue Health: Calming colour, clean and refreshing. Grey Administration: Compliments every colour, is professional and sophisticated. Pink Cares: Represents whole-hearted support, is caring and uplifting. These are only to be used when  referencing the separate lines of business.

Green Insurance

Colour copied

HEX

RGB

CMYK

PANTONE

308540

48 / 133 / 64

82 / 24 / 100 / 11

7731 C

Colour copied

TINT

15%

Colour copied

TINT

30%

Blue Health

Colour copied

HEX

RGB

CMYK

PANTONE

1C64B9

28 / 100 / 185

88 / 63 / 00 / 00

7455 C

Colour copied

TINT

15%

Colour copied

TINT

30%

Grey Administration

Colour copied

HEX

RGB

CMYK

PANTONE

6D7783

109 / 119 / 131

61 / 47 / 38 / 8

7544 C

Colour copied

TINT

15%

Colour copied

TINT

30%

Pink Cares

Colour copied

HEX

RGB

CMYK

PANTONE

FD5971

253 / 89 / 113

00 / 80 / 40 / 00

1777 C

Colour copied

TINT

15%

Colour copied

TINT

30%