Photography

Images must be purchased as needed and approved by the Marketing department.

Campaign images

Images used for the brand should convey a sense of safety paired with real-life moments. There should always be a sense of reality within each moment, whether it’s a joyful or a serious moment. Campaign images can be more emotive and suggest a sense of hope and safety.

Two young boys making funny faces outdoors.Joyful bearded man with a cross earring laughing outdoors.Two women, one with long blonde hair, the other with short gray hair, smiling and leaning against each other, wearing leather jackets.
Young woman with shoulder-length brown hair laughing heartily against a palm tree background.Man lying on the floor smiling at his baby who is also smiling back at him.Young boy in jeans and sneakers swinging high on a playground swing.Man with glasses carrying his smiling toddler on his shoulders outside a blue house.

Tactical images

Tacticle images should be action-oriented and more specific to it’s content. For example, if an image is being used for GreenShield Insurance then you may want to use an image within a pharmacy or an online pharmacy transaction.

Pharmacist with curly hair using a digital tablet while selecting medication in a pharmacy.Family at home, man working on laptop while woman helps children with homework.Elderly woman reading an ebook on a digital tablet, looking thoughtful.Young woman sitting by a window, eyes closed, basking in the sunlight, near a flowering plant.Young girl lying on a bed looking at a smartphone with curiosity.Senior woman with short grey hair using a tablet while sitting on a couch, with a cozy blanket beside her.